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Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: Optimize your webpage with responsive design that makes it irresistible to Google Create a keyword strategy that keeps interested and engaged visitors flowing to your website Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic

• Introduction : L'affaire Google
• Votre meilleur ami est un inconnu
• Le gratuit, combien ça coûte?
• Avez-vous encore des secrets pour Google?
• Une incroyable machine à cash
• Google, pirate ou corsaire?
• Un pacte avec le démon?
• Comprendre le succès de Google
• Une start-up à la conquête du monde
• Les intuitions géniales de deux jeunes étudiants
• À la poursuite de l'algorithme inconnu : le succès par le secret
• La plus grande agence de publicité du monde : la révolution du CPC
• Un expert de l'optimisation fiscale
• La neutralité du moteur de recherche : une illusion
• Des araignées qui parcourent le Web sans relâche
• Google est-il un robinet ou un filtre?
• Le fonctionnement problématique du moteur de recherche
• "Les Juifs sont..." : l'horreur démocratique du Web selon Google
• Droit de cuissage numérique : une marque cannibale
• Vers un monopole de l'accès au Web
• La menace de la cape d'invisibilité plane sur les entreprises
• Aujourd'hui vous vendez grâce à Google, demain il se passera de vous
• La logique du trou noir
• Des conflits en pagaille
• Pillage en règle : merci pour les contenus !
• Une chance pour la diffusion d'information?
• Google peut-il s'emparer de tous les livres du monde?
• Les éditeurs de presse dénoncent la stratégie du coucou
• La télévision connectée, Google en embuscade
• Ombre et lumière : le pire n'est pas encore certain, mais il est probable
• Confidentiel, vraiment ?
• Le facteur ne sonne pas, mais il sait lire
• Le gratuit vous coûte plus cher que vous ne croyez
• Notre vie privée est le prix du gratuit
• "Big Google is watching you"
• Demain tous masqués pour nous protéger?
• Au risque des libertés publiques
• Des Petit Poucet par millions montrant le chemin à l'ogre
• Et si l'outil tombait dans de mauvaises mains?
• Google protégé par le droit à la parole?
• Ange ou démon? L'entreprise "sympa"
• Face à Google, sommes-nous démunis ?
• "Stratégie générale d'élimination" des concurrents : la justice impuissante (pour l'instant)
• Un particulier aux pieds du géant : le cas d'un procès contre Facebook
• Demain, Google taillé en pièces
• Mieux vaut arrêter la pluie que multiplier les parapluies
• Une Europe mal armée pour lutter contre le géant
• Google a les moyens de convaincre beaucoup de monde
• Vers un démantèlement forcé de Google ?
• Conclusion : Devoir de vigilance et de conscience
• Google en circuit fermé
• La concurrence désarmée
• Mes quatre convictions
• La technique de l'anaconda.

""J'ai toujours pris la défense des consommateurs et des "usagers". Mais, cette fois, les enjeux dépassent le pouvoir d'achat des Français. L'émergence de Google fait peser une menace sur la protection de nos vies personnelles. Nous sommes analysés, scrutés et revendus dans des fichiers ad hoc aux annonceurs qui font la fortune du moteur de recherche. Google apporte la connaissance et les savoirs, certes ! Mais l'entreprise multimilliardaire a décidé de s'approprier les contenus : livres, informations, programmes télévisés. Bientôt, elle aura le pouvoir de diffuser SA version de la culture et du commerce en ligne. Il sera alors trop tard. Enfin, au moment où la France est appelée à produire un gros effort de redressement, Google, 1,5 milliard de chiffre d'affaires dans notre pays, a localisé ses activités en Irlande. Google, notre ami de tous les jours, échappe en grande partie à ses responsabilités fiscales." Transports, énergies, pouvoir d'achat, lutte contre les monopoles, Pascal Perri est un économiste iconoclaste, engagé auprès des consommateurs. Il est l'auteur de nombreux ouvrages d'économie pratique. Avec Google, un ami qui ne vous veut pas que du bien, il livre une analyse saisissante sur l'impact réel de Google et montre l'envers du décor."--P. [4] of cover.

• Google's first principles
• Google basics
• Google technology
• Google relevance ranking and search engine optimization
• Gmail and Google Maps : true virtual applications
• Google clustering : News and Enhanced Search
• Google Print and Scholar
• Google : a new force in enterprise search
• Google APIs : netting developers
• Google goes personal
• The Google "legacy."

• Part I: Google Web Search
• 1: Welcome to Google
• 2: Craft Your Searches
• 3: Find Specialized Information
• 4: Understand Search Results
• 5: Advanced Web Search
• 6: Make Searching Easier with Google Tools
• 7: Configure Google Part II: Google Features
• 8: Search News Sources with Google News
• 9: Search Discussion Forums with Google Groups
• 10: Find Pictures with Google Images
• 11: Browse Topics by Category with the Google Directory
• 12: Ask Researchers Questions with Google Answers
• 13: Find Bargains with Froogle
• 14: Other Cool Features Appendix: How Google Works.
• (source: Nielsen Book Data)

Get inside the massive search engine and learn how to make Google's enormous power work for you to find exactly what you need. This book helps you discover what librarians and researchers know and learn the best tactics and strategies for finding information on the Web, using Google search. It includes coverage of little-known Google features, such as the bargain-searching Froogle, a news service, an image search service, and more.
(source: Nielsen Book Data)

• Introduction
• Searching for profits
• Situating search
• Laboring behind the search
• Digital welfare capitalism
• Market dynmics and geopolitics
• Conclusion

• Yahoo!'s home page : an overview of Yahoo!
• Searching and browsing the Web with Yahoo!
• My Yahoo! : the best general portal on the Web
• Yahoo! groups
• Yahoo! news
• Yahoo!, the great communicator
• Buying and selling through Yahoo!
• Yahoo! finance
• Other seriously useful Yahoo! stuff.

• PREFACE. LIST OF FIGURES.
• CHAPTER 1 INTRODUCTION. 1.1 Brief Summary of Chapters. 1.2 Brief History of Hypertext and the Web. 1.3 Brief History of Search Engines.
• CHAPTER 2 THE WEB AND THE PROBLEM OF SEARCH. 2.1 Some Statistics. 2.2 Tabular Data Versus Web Data. 2.3 Structure of the Web. 2.4 Information Seeking on the Web. 2.5 Informational, Navigational, and Transactional Queries. 2.6 Comparing Web Search to Traditional Information Retrieval. 2.7 Local Site Search Versus Global Web Search. 2.8 Difference Between Search and Navigation.
• CHAPTER 3 THE PROBLEM OF WEB NAVIGATION. 3.1 Getting Lost in Hyperspace and the Navigation Problem. 3.2 How Can the Machine Assist in User Search and Navigation. 3.3 Trails Should be First Class Objects. 3.4 Enter Markov Chains and Two Interpretations of Its Probabilities. 3.5 Conflict Between Web Site Owner and Visitor. 3.6 Conflict Between Semantics of Web Site and the Business Model.
• CHAPTER 4 SEARCHING THE WEB. 4.1 Mechanics of a Typical Search. 4.2 Search Engines as Information Gatekeepers of the Web. 4.3 Search Engine Wars, is the Dust Settling? 4.4 Statistics from Studies of Search Engine Query Logs. 4.5 Architecture of a Search Engine. 4.6 Crawling the Web. 4.7 What Does it Take to Deliver a Global Search Service?
• CHAPTER 5 HOW DOES A SEARCH ENGINE WORK. 5.1 Content Relevance. 5.2 Link-Based Metrics. 5.3 Popularity-Based Metrics. 5.4 Evaluating Search Engines.
• CHAPTER 6 DIFFERENT TYPES OF SEARCH ENGINES. 6.1 Directories and Categorization of Web Content. 6.2 Search Engine Advertising. 6.3 Metasearch. 6.4 Personalization. 6.5 Question Answering (Q&A) on the Web. 6.6 Image Search. 6.7 Special Purpose Search Engines.
• CHAPTER 7 NAVIGATING THE WEB. 7.1 Frustration in Web Browsing and Navigation. 7.2 Navigation Tools. 7.3 Navigational Metrics. 7.4 Web Data Mining. 7.5 The Best Trail Algorithm. 7.6 Visualization that Aids Navigation. 7.7 Navigation in Virtual and Physical Spaces.
• CHAPTER 8 THE MOBILE WEB. 8.1 The Paradigm of Mobile Computing. 8.2 Mobile Web Services. 8.3 Mobile Device Interfaces. 8.4 The Navigation Problem in Mobile Portals. 8.5 Mobile Search.
• CHAPTER 9 SOCIAL NETWORKS. 9.1 What is a Social Network? 9.2 Social Network Analysis. 9.3 Peer-to-Peer Networks. 9.4 Collaborative Filtering. 9.5 Weblogs (Blogs). 9.6 Power-Law Distributions in the Web. 9.7 Searching in Social Networks. 9.8 Social Tagging and Bookmarking. 9.9 Opinion Mining. 9.10 Web 2.0 and Collective Intelligence.
• CHAPTER 10 THE FUTURE OF WEB SEARCH AND NAVIGATION. BIBLIOGRAPHY. INDEX.
• (source: Nielsen Book Data)

This book is a second edition, updated and expanded toexplain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
(source: Nielsen Book Data)

• Searching: Why do we search
• The importance of search engines
• What search engines are there?
• Web Crawlers: The main web crawlers
• How Web crawlers work
• Registering your site
• Directories: The main directories
• How directories work
• Registering your site
• Fee Inclusions: The main fee inclusion services
• How they work
• Registering your site
• Free Services: The main free services
• How they work
• Registering your site
• Placement Tips and Page Architecture: Meta Tags
• Keywords
• Site architecture
• Javascript
• Relevant Content
• Search engine stumbling blocks
• Links
• Database driven content/Mini Sites Software: Traffic Builder
• Microsoft Traffic Builder
• Traffic Seeker.
• (source: Nielsen Book Data)

Search engine placement has become a key task for those engaged in website marketing because: good positioning in search engines/directories dramatically increases visitor traffic; optimizing search engine ranking is the most important and cost effective way of marketing a website; customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book, there are numerous real case studies and tips to help the marketer build a world class web presence. It explains why and how marketers can and must optimize sites for searchability from the outset. It describes how to optimize, for both local and international users. It uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.
(source: Nielsen Book Data)

• Introduction: Investigating Google's Search Engine 1.0 Google's Dominance
• 2.0 The Three Steps of How Search Engines Work: Crawling, Ranking, and Query Results
• 1.1 Step One: Crawling
• 1.2. Step Two: Ranking 1.3 Step Three: Query Results 3.0 Five Key Challenges of Studying Google's Search Engine
• 3.1: Multiple Actors: Search Engine Optimisation and Economic Incentives 3.2: Moving Targets 3.3: Each Search a Partial Viewpoint 3.4: No Real Alternatives 3.5: The Myth of Black Boxes 4.0 Chapter Outlines 5.0 Notation and Examples Chapter One: Understanding Google Queries and the Problem of Intentions Introduction
• 1.0 Categorising How and What People Search 1.1 The Roles of Search Engines and Information Retrieval's Question of Why 1.2 Query Length and the Problems of Intention 1.3 All Information is Ethical: Searching for [food for snakes] 2.0 Predicting Intentions with a Lack of Information: Plato, Gadamer, and Derrida 2.1 Gadamer's Hermeneutics and Plato's Fears of Deception 2.2 Google's Algorithms and Derrida's Monster 3.0 What Kinds of Things Do People Search Google For? 3.1 Google Trends, Brexit, and "Frantically" Googling after the EU Referendum Conclusion
• Chapter Two: Google's Impact on Cognition and Memory: Histories, Concepts, and Technosocial Practices Introduction 1.0 Google's Impact on the Cognition and Memory 1.1 Metaphors of Recall from Extended Minds to Transactive Memory 2.0 Technosocial Memory Practices from Oral Culture to Digital Literacy 3.0 The Legacy of Naturalised Technologies 3.1 Truth and Knowledge for Plato 3.2 Aristotle's Sensory Approach 4.0 Technosocial Memory Before Google: The Ars Memoria 4.1 The Science and Magic of Search 5.0 Treating the Mind as Technology: Bacon, Hooke, and Modern Psychology Conclusion
• Chapter Three: Autocomplete: Stereotypes, Biases, and Designed Discrimination Introduction 1.0 The Desire for a Digital Oracle 1.1 Autocomplete's Minimal Academic Attention 2.0 The Biases of Autocomplete: Stereotypes and Discrimination 3.0 Predicting and Shaping User Attitudes: The Origins of Autocomplete 3.1 So, How Does Autocomplete Operate? 4.0 Second-Order Stereotyping: Sexist Suggestions for Female Scientists
• 4.1 RankBrain and the Biases of Machine Learning 4.2 Automated Misogyny for Every Individual
• 5.0 Speed 5.1 Speed and Judgment: Time to Reflect Conclusion
• Chapter Four: Google's Search Engine Results: What is a Relevant Result?
• Introduction 1.0 "Quantifiable Signals" and Malawian Witch Doctors 2.0 What Should Search Engine Results Be?
• 2.1 The Idealists: Search Is Democratic, Relevance Can Be Measured Objectively, and Answers Can Exist Independently of Bias 2.2 The Difficulty with Measuring Relevance 2.3 The Contextualists: Search Is Undemocratic, Relevance Is a Measure of Personalisation, and All Answers Are Inherently Biased 2.4 Are Search Results Personalised? 3.0 Methodological Challenges of Studying Search Engines
• 3.1 Particular Considerations for Collecting Search Engine Results 4.0 Variables that Matter: Search Experiments in 2015, 2017, and 2021 4.1 The Rationale Behind Focusing on Same-Sex Sexual Orientation 4.2 Queries Used 4.3 Capturing the Spread of Results from the First Page 4.4 Evaluation Method 5.0 Google's Public Position on How They Provide Results
• 6.0 The Importance of Language and Location in Search Results (2015) 6.1 How Do Variations in Terminology and Phrasing Alter Search Results? 6.2 Unimaginable Communities 7.0 How Search Results Change Throughout Time: 2015, 2017, 2021 7.1 Longitudinal Overview: Official Languages in Each Domain 7.2 Terminology Throughout Time: "Homosexual" vs. "Gay" 6.3 Phrasing Throughout Time: "Good" vs. "Wrong" Conclusion
• Chapter Five: The Real Cost of Search Engines: Digital Advertising, Linguistic Capitalism, and the Rise of Fake News Introduction 1.0 The Economics of Google 2.0 The Context of Post-Fordism 3.0 AdWords: Organic vs. Sponsored Results
• 3.1 AdWords: The Multilingual Linguistic Market and an Economy of Bias
• 3.2 Google's Institutionalisation, Data-Collection, and Advertising
• 3.3 AdWords in the Context of "The Magic System"
• 3.4 AdWords and the General Intellect 4.0 The Economic Profits of Discrimination 5.0 Private Profits and Public Loses 5.1 Google's International Expansion 6.0 AdSense and Post-Fordism: The Cost of Google's Billboards
• 6.1 AdSense and Fake News in the 2016 US Presidential Election
• 6.2 The Reciprocal Relationship Between AdSense and Facebook Conclusion
• Conclusion: What if Search Engines Were Actually Built to Benefit Users?
• (source: Nielsen Book Data)

What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.
(source: Nielsen Book Data)

"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"-- Provided by publisher

• Ch. 1. Force prospects to choose your site
• Ch. 2. Build your own autopilot marketing machine
• Ch. 3. Build a Google campaign from scratch - the right way
• Ch. 4. Pay less and get more clicks
• Ch. 5. Develop high-quality keyword lists to craft killer headlines
• Ch. 6. Write Google ads that attract eyeballs, clicks, and earn you money
• Ch. 7. Triple your CTR - no genius required
• Ch. 8. Triple your traffic with site-targeted AdSense and Google image ads
• Ch. 9. Local ads on Google : beating the yellow pages
• Ch. 10. Slashing your bid prices : Google rewards you for relevance
• Ch. 11. The most-ignored secret behind the most profitable marketing campaigns
• Ch. 12. How e-mail transforms those expensive clicks into profitable customers
• Ch. 13. The winning method the world's smartest marketers stole from the Wright brothers
• Ch. 14. Get customers to eat out of your hand
• Ch. 15. Converting visitors to buyers
• Ch. 16. Google's conversion tracking tells you what's working
• Ch. 17. The magic number that defines the power of your Web site
• Ch. 18. Beat the competition when it's most brutal
• Ch. 19. Persuasive ad copy : the ultimate silver bullet
• Ch. 20. Untapped AdWords copy ideas
• Ch. 21. Potential customers are already looking for you on Google and don't know it
• Ch. 22. How to grind down your competition : a Google lesson from Han Solo
• Ch. 23. No more bitslinging : create wealth with your customer list
• Ch. 24. How to get high rankings in Google's organic search results
• Ch. 25. Google's tools for smarter AdWords results
• Ch. 26. FAQ : answers to all your frequently-asked questions about Google AdWords
• Ch. 27. Epiphany in Nairobi, Kenya.

Reach more than 100 million people in less than 10 minutes. Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept - but businesses can lose a bundle if they don't know how it works. Google AdWords authority Perry Marshall shows you how to get lower bid prices, more visitors, and more control in this comprehensive guide. You can save 20 to 70 per cent off their Google bill, and you can also double your web traffic overnight. Search engine optimization techniques, direct marketing skills, inexpensive methods of testing, and real-life case studies help you use the world's fastest, most powerful advertising medium to drastically improve your business.
(source: Nielsen Book Data)

Rumor has it that Flash-based websites and Rich Internet Applications won't show up in a web search, simply because search engines can't index SWF files. "Search Engine Optimization for Flash" dispels that myth by demonstrating precisely what you can do to make your site fully search able. This breakthrough book offers you a series of best practices for using HTML, CSS and JavaScript, as well as SWFObject, for building sites with Flash that will stand tall in search rankings. You'll learn how search engines works, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls.With this concise book, you will: learn about search able content, and understand the importance of meta data, keywords, and links; place HTML content in your Flash applications; create an SEO website by connecting Flash to JavaScript and CSS; work effectively with SWFObject by understanding its benefits and limitations; and, discover the advantages of using the Adobe Flex framework for SEO. The first - and only - book that explains how to optimize Flash content for search engines, "Search Engine Optimization for Flash" is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
(source: Nielsen Book Data)