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Growth is the goal. To help people develop their potential, to articulate and become the self that they want to be, are capable of being, and that best serves them and others in the short and long term is what we as individuals and leaders strive toward. But how do we grow? It turns out it happens in a predictable way, which means we can understand where we are in our growth and chart a way forward. In this compact, complete guide, Whitney Johnson helps you envision how growth happens and proactively direct yourself, or others in your organization, to help make the leaps needed to achieve goals. The growth and learning journey comes in three phases, the Launch Point, the Sweet Spot, and the High End, and within each phase, we play roles that keep us moving toward our goals. Compelling examples of successful people will show you when growth is slow and why, and how to keep going, and what to do when growth and learning are almost too fast to keep up with, and how to leap from one growth journey to another. As individuals grow so do organizations and societies. Growth is learning put into action, ideally action that betters the world as we better ourselves and our small niches within it, both personal and professional. Growth occurs when learning is internalized, when we try something new and invest the effort to move it from being something we do, to something we are.

Six ways to create new value for customers Uber and Lyft took over the streets in San Francisco, providing a seamless and frictionless experience to get around. Few yellow taxis are left to serve tourists. Amazon shifted its business model from selling books to delivering convenience 24/7 at attractive prices. Driven by the viewing behaviors of their users, Netflix shifted from renting and shipping DVDs to producing original content like Narcos. All of these changes are business model shifts. A shift is a deliberate and systematic move towards more relevance and value for customers. Business Model Shifts is a collection of stories about value creation, sharing inspiration and insights from more than 100 leading business models. The collection of stories is organized in six ways to create new value for customers: the Services Shift, the Stakeholder Shift, the Digital Shift, the Platform Shift, the Exponential Shift, and the Circular Shift. This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

Rethink how your organization creates, delivers, and captures value-or risk becoming irrelevant. If you listen to nothing else on business model innovation, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model. This book will inspire you to: assess whether your core business model is going strong or running out of gas; fend off free and discount entrants to your market; reinvigorate growth by adding a second business model; adopt the practices of lean startups; develop a platform around your key products; and make business model innovation an ongoing discipline within your organization.

Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits.

For years, companies have been implementing programs that promote social responsibility and improve employee health, both of which benefit the financial bottom line. Now it's time to focus on positive social interactions and relationships in the workplace. Why? Research shows that authentic, trust-based relationships increase job satisfaction, engagement, productivity, and retention-and even decreased healthcare costs. In Work Better Together, two experts from Deloitte explain how working remotely, over-relying on digital communication, and always being "on" is fast-increasing feelings of isolation and burnout-and how a work culture driven by quality relationships can reverse these trends. The authors show how to cultivate positive relationships by: focusing on self-care, such as physical health, quality sleep, and taking time off; tapping into human skills, such as empathy, authenticity, and communication; using technology with intentionality to strengthen relationships, while breaking the negative habits technology fosters; managing workplace relationships, whether you're in the office every day or telecommuting-or something in between; and developing a culture of strong relationships that drive quality collaboration throughout the organization.

The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the "new civil rights movement"-the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter-and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtags created by allies, including #AllMenCan and #CrimingWhileWhite.

Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders-often including a square jaw, a deep voice, and extroversion-are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? As more people worldwide participate equally in business, those assumptions of a leader's ideal profile have become irrelevant. Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations and work and what this means for leaders. For example, globally dispersed businesses can't reserve key leadership roles for people from exclusive groups; leadership must become inclusive, or fail. Leaders must learn to collaborate in a multipolar world of networked organizations, working with co-located and non-co-located colleagues. Leaders must lead for creativity rather than productivity. Focusing on practice, Mukherjee outlines goals and strategies, warns against unthinking assumptions, and explains how leaders can identify the mindsets, behaviors, and actions they need to pursue.

Written by Wall Street Journal bestselling author S. J. Scott, Happier Human provides a detailed examination of the strategies and ideas that actually make people happy. Each idea is supported by a wealth of research into why it works. Plus, it also includes a simple action plan for turning these ideas into permanent habits that people can incorporate into their busy lives. Inside this accessible, entertaining guide, you'll learn: ● The role happiness plays in your success (hint: it's so much bigger than you think!) ● Five fundamental needs we all experience on a daily basis ● How to identify and use the "big levers of happiness" ● What the 80/20 Rule actually means, and how to use it ● Fifty-three fully science-backed strategies for reaching a higher level of bliss today . . . and so much more.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash-including copywriters, freelancers, and entrepreneurs. In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

In Leading Matters, current Chairman of Alphabet (Google's parent company), former President of Stanford University, and "Godfather of Silicon Valley, " John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy's approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy's career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former U.S. Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy cofounded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential reading for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector.

Weave your way through the tangled web of Medicare Medicare For Dummies, 3rd Edition will help you navigate the complicated, often confusing maze of the Medicare system. In simple language, with clear step-by-step instructions, the book helps you determine how and when to enroll, avoid costly mistakes, and find a plan that is right for you and your family. Written by Patricia Barry, a nationally recognized authority on Medicare and Medicare Part D prescription drug coverage, this invaluable resource offers: - Tips on reducing out-of-pocket expenses - Guidance for knowing your rights and protections - Ways to choose the best policy for you With this definitive guide, you'll get answers to the most common and not so common questions about Medicare, to get the most out of your coverage.

MSNBC anchor and media maven Greta Van Susteren presents the most practical, thorough, and accessible guide around to living well on social media. From answering basic questions like "What's the best site for you?" to "How to Tweet" and "What does it mean to 'Tag' someone?" to addressing important moral and behavioral issues like how to protect your privacy, how to avoid being roasted online, and whether it's okay to get your news from Facebook, this is the essential handbook for anyone who wants to stay up to date with today's changing technology.

High-Impact Interview Questions shows you how to use competency-based behavioral interviewing methods that will uncover truly relevant and useful information. By having applicants describe specific situations from their own experience during previous jobs (rather than asking them hypothetical questions about "what would you do . . ."), you'll be able to identify specific strengths and weaknesses that will tell you if you've found the right person for the job. But developing such behavior-based questions can be time-consuming and difficult. High-Impact Interview Questions saves you both time and effort. The book contains 701 questions you'll be able to use or adapt for your own needs, matched to sixty-two in-demand skills such as customer focus, motivation, initiative, adaptability, teamwork, and more. It allows you to move immediately to the particular skills you want to measure, and quickly find just the right tough but necessary questions to ask during an interview. Asking behavior-based questions is by far the best way to discover crucial details about job candidates. High-Impact Interview Questions gives you the tools and guidance you need to gather this important information before you hire.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. In China's Next Strategic Advantage, experts George S. Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets, and all Western businesses should prepare for disruption from their new competitors.

Over 150 of the world's leading scientists and thinkers offer their choice of the ideas, strategies and arguments that will help all of us understand our world, and its future, better. Includes contributions from: Richard Dawkins, Stephen Pinker, Daniel Dennett, Clay Shirky, Daniel Goleman, Sam Harris, Lee Smolin, Matt Ridley, Mark Henderson, David Rowan, Sir Martin Rees, Craig Venter, Brian Eno, Jaron Lanier and David Brooks among others. With his organisation Edge.org, the literary agent and all-purpose intellectual impresario John Brockman has brought together the most influential thinkers of our age. Every year he sets them a question, this year that question was: What Scientific Concept Would Improve Everybody's Cognitive Toolkit? Their answers are collected in this book and explore philosophy, psychology, economics, and other disciplines and all share one aim: to provide the most reliable ways of gaining knowledge about anything, whether it be human behaviour, corporate behaviour, the fate of the planet, or the future of the universe.

Companies make headline news all the time for decisions that make many of us scratch our heads in wonder, even companies that are smart and successful. Here, Neil Smith, with more than 20 years of experience leading large-scale performance improvements, reveals the hidden barriers that cause excellent companies to do dumb things, and smart people within companies to act in dumb ways. Drawing on his experience working with and helping transform top global businesses, Smith has identified 8 barriers that prevent organizations from achieving and maintaining sustainable success. Rich with anecdotes and case studies, Smith outlines a fast and proven process in which 12 principles of business transformation can break down the barriers holding companies back. What Smith offers his readers is the same thing he offers every day to the major companies he works with, a promise that by following his insights, the company will be able to increase communication, simplicity, and profit to levels never before attainable.

We used to make things in this country. We were the dazzling innovators, the undisputed world economic leaders, and with our manufacturing engine driving the process, we built a solid, high-achieving middle class and a thriving economy. Now, thanks to policies that are either indifferent-or downright hostile-to manufacturing, we're at the brink of losing it all. If you think this won't affect you, guess again. In Make It in America: The Case for Re-Inventing the Economy, author Andrew N. Liveris presents a powerful case for the critical importance of domestic manufacturing to the long-term health of the entire U.S. economy and issues a candid wake-up call to America to reinvent its manufacturing base before it's too late. If anyone has street cred on this subject, it's Liveris. Currently chairman and CEO of the Dow Chemical Company, one of the world's largest manufacturers and of the most global corporations, he's been on the global manufacturing stage for over thirty years. In this thought-provoking book, Liveris challenges conventional wisdom and, using vivid examples from around the globe, makes clear: -Manufacturing matters-more than ever before. Not all sectors are created equal. Manufacturing can create jobs and wealth to a degree that the service sector can't match. -The Rust Belt, it turns out, isn't so rusty. Twenty-first-century manufacturing means solar cells for your home, batteries for your hybrid car, the touch screen on your smart phone, and the e-ink in your Kindle. -Government's got to get engaged. Liveris argues it's a false choice to claim that you must be either pro-business or pro-government. Globalization has changed the equation, and governments all over the world are working in partnership with-and taking action on behalf of-their leading industries. Why isn't America? Liveris sees where America is losing ground-from innovation to job creation-and explains how we can take back our future. Make It in America is a must-listen for anyone who believes that America's greatest, most productive, most prosperous days are not behind us. Our best days lie ahead of us if we take proactive measures now. They're still within reach.

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example: -Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. -If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. -Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. -The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

10,000 NOs: How to Overcome Rejection on the Way to Your YES chronicles actor Matthew Del Negro's tough journey from humble beginnings, through a sea of rejections, on the way to his eventual rise to become a recognizable face on some of history's most acclaimed television shows. Along the way, he learned hard lessons about perseverance, persistence, and resilience. Teaching listeners how to make it through the tough times and deal with massive uncertainty by retaining the flexibility to change course and pivot to follow your passion, Del Negro explains how to achieve success in even the most competitive industries. The book, which delves into his personal story from Division I athlete to his professional dream of becoming an actor without any show business connections, shares the wisdom and knowledge Del Negro has gained from both his failures and successes in one of America's most competitive industries: professional acting. Amidst his own stories from life and acting, Del Negro weaves anecdotes and quotes from interviews he has had with a wide range of inspirational people from all walks of life on his popular podcast, 10,000 NOs. The list of high-achievers includes professional athletes, bestselling authors, Forbes list entrepreneurs, cancer survivors, Hollywood elite, and more.

Contemporary organizations proliferate with projects. Managing projects, working with project managers, and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools, and techniques that can bewilder. This book homes in on the absolute essential elements of the field. With practical insights throughout, the book provides listeners with a concise understanding of key concepts, techniques, and outcomes such as ownership, execution, success, quality, budgets, and risks. Authored by an experienced project and change management practitioner, consultant, and educator, this unique resource will be essential for students of project management looking to excel in employment.