- Chapter 1 Introduction
- Chapter 2 Analysis Process
- Chapter 3 How it Works
- Chapter 4 Goals
- Chapter 5 Visitor Analysis
- Chapter 6 Traffic Analysis
- Chapter 7 How People Use Content
- Chapter 8 Clickpath Analysis
- Chapter 9 Segmentation
- Chapter 10 Putting it Together
- Chapter 11 Testing
- Chapter 12 Measuring Behavior within Pages
- Chapter 13 AB Testing
- Chapter 14 Profiles
- Chapter 15 Culture
- Chapter 16 Conclusion.
- (source: Nielsen Book Data)
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
(source: Nielsen Book Data)
