Second edition. - New York : Wolters Kluwer, 
Book — xviii, 364 pages : illustrations ; 26 cm.
Asking questions : surveys and interviews
Distributions and how to describe them
Hypothesis testing and statistical significance
Correlation and regression analysis
Specialized regression techniques
Communicating empirical results
The book explains basic principles and concepts in an intuitive style requiring no prior knowledge of math or statistics. The text also continues its emphasis on the importance of research design as well as statistical methods.