• Thinking empirically
• Research design
• Asking questions : surveys and interviews
• Experimental data
• Archival data
• Sampling
• Coding
• Distributions and how to describe them
• Hypothesis testing and statistical significance
• Inferential statistics
• Correlation and regression analysis
• Specialized regression techniques
• Communicating empirical results
• Conclusions.

The book explains basic principles and concepts in an intuitive style requiring no prior knowledge of math or statistics. The text also continues its emphasis on the importance of research design as well as statistical methods.