- Clifton, Brian, 1969-
- 2nd ed. - Indianapolis, Ind. : Wiley Pub., ©2010.
- Description
- Book — 1 online resource (xxv, 501 pages) : illustrations Digital: data file.
- Summary
-
- Foreword. Introduction. Part I: Measuring Success. 1 Why Understanding Your Web Traffic Is Important to Your Business. 2 Available Methodologies. 3 Where Google Analytics Fits. Part II: Using Google Analytics Reports. 4 Using the Google Analytics Interface. 5 Top 10 Reports Explained Part III: Implementing Google Analytics. 6 Getting Started. 7 Advanced Implementation. 8 Best Practices Configuration Guide. 9 Google Analytics Hacks. Part IV: Using Visitor Data to Drive Website Improvement. 10 Focusing on Key Performance Indicators. 11 Real-World Tasks. 12 Integrating Google Analytics Data with Third-Party Systems. Appendix A Regular Expression Overview. Understanding the Fundamentals. Regex Examples. Appendix B Useful Tools. Tools to Audit Your GATC Deployment. Firefox Add-ons. Desktop Helper Applications. Appendix C Recommended Further Reading. Books on Web Analytics and Related Areas. Web Resources. Blog Roll for Web Analytics. Index.
- (source: Nielsen Book Data)
(source: Nielsen Book Data)
Stanford Libraries
Stanford Libraries | Status |
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online resource | |
(no call number) | Unknown |