Catalog start Call number LC Classification|H - Social Sciences (General)

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1. The accidental equalizer : how luck determines pay after college [2023]

  • Streib, Jessi, author.
  • Chicago : The University of Chicago Press, 2023.
Description
Book — 1 online resource.
Online

2. Advertising the American dream : making way for modernity, 1920-1940 [1985]

Description
Book — 1 online resource.
Summary
  • 1. Apostles of modernity
  • Picking up the tempo
  • Practical heroics and versatility
  • Erasing the Barnum image
  • The advertisement becomes "modern"
  • Side by side with the consumer
  • Three legends in the making
  • Selling satisfactions
  • 2. Men of the people : the new professionals
  • Two routes to professionalism
  • Ambassadors of the consumer
  • Atypical men, and women
  • The agency subculture : courtiers and creators
  • Competition, craftsmanship, and cynicism
  • Benign deceptions
  • 3. Keeping the audience in focus
  • Keys to the consumer mind : confessions and tabloids
  • The matinee crowd
  • The limits of consumer citizenship
  • Sizing up the constituency : the feminine masses
  • "Oh, what do the simple folk like?"
  • "Getting to know them"
  • In search of the typical consumer
  • Feedback from secondary audiences
  • Folk wisdom, uplift, and the irresponsible public.
  • 4. Abandoning the great genteel hope : from sponsored radio to the funny papers
  • Sponsorship only : radio as cultural uplift
  • Super-advertising and the specter of saturation
  • Interweaving the commercial
  • Crooners and commercials : from intrusion to intimacy
  • Entertainment triumphs : the descent into the funny papers
  • 5. The consumption ethic : strategies of art and style
  • Advertising and the color explosion
  • Uplifted tastes and borrowed atmospheres
  • The mystique of the ensemble
  • Modern art and advertising dynamics
  • Photography as sincerity
  • Art and the consumption ethic
  • Progressive obsolescence
  • The gospel of the full cereal bowl.
  • 6. Advertisements as social tableaux
  • The concept of a social tableau
  • Modern woman as businesswoman : "the little woman, G.P.A."
  • Leisure, for what?
  • Grotesque moderne
  • Anticipations of superwoman : finessing the contradictions of modernity
  • The businessman as generic man
  • Supporting players
  • Social class in advertising tableaux
  • Modern maids and atavistic ambitions
  • 7. The great parables
  • The parable of the first impression
  • The parable of the democracy of goods
  • The parable of civilization redeemed
  • The parable of the captivated child
  • Guideposts to a modern "logic of living"
  • 8. Visual clichés : fantasies and icons
  • Fantasies of domain : the office window and the family circle
  • Fantasies of dimension : the future and the eternal village
  • Visual clichés as icons.
  • 9. Advertising in overalls : parables and visual clichés of the depression
  • Retrenchment and morale boosting
  • The depression as sales argument : some parables revisited
  • Parables of the depression : unraised hands and skinny kids
  • Depression advertising as a shift in style
  • Upstart agencies with that depression touch
  • Ballyhoo, organized consumers, and the New Deal
  • Medicine man tactics and self-esteem
  • Success, advertising men, and the courage quotient
  • Economic sunbeams : reassurance and inspiration
  • Clenched fists
  • 10. The therapeutics of advertising
  • Urbanity and complexity : the problem of scale
  • Proliferating choices and the vacuum of advice
  • Advertising advice and added values
  • Toward a new incompetence
  • The "re- personalization" of American life
  • Finessing the complexities of scale.
Online

3. Ajia no kokusai fudōsan tōshi : shijō, seido, tōmeisei [2020]

  • アジアの国際不動産投資 : 市場・制度・透明性
  • Shohan. 初版. - Tōkyō : Keiō Gijuku Daigaku Shuppankai, 2020. 東京 : 慶應義塾大学出版会, 2020.
Description
Book — 227 pages, 6 unnumbered pages : illustrations ; 22 cm
East Asia Library

4. Alimentary Orientalism : Britain's literary imagination and the edible East [2023]

Description
Book — 1 online resource.
Online

5. The American stamp : postal iconography, democratic citizenship, and consumerism in the United States [2023]

Description
Book — 1 online resource.
Online

6. Arguing about tastes : modeling how context and experience change economic preferences [2023]

Description
Book — 1 online resource.
Online

7. The bankers' new clothes : what's wrong with banking and what to do about it [2024]

  • Admati, Anat R.
  • New and expanded edition. - Princeton : Princeton University Press, [2024]
Description
Book — 1 online resource.
Summary
  • The emperors of banking have no clothes
  • How borrowing magnifies risk
  • The dark side of borrowing
  • Is it really "a wonderful life"?
  • Banking dominos
  • What can be done?
  • Is equity expensive?
  • Paid to gamble
  • Sweet subsidies
  • Must banks borrow so much?
  • Too fragile still
  • Bailouts and central banks
  • Bailouts forever
  • Above the law?.
Online

8. Beating the odds : young people disrupting Nigerian politics with courage, hope and grit [2020]

  • Abuja, Nigeria : Young Africa, 2020
Description
Book — xiii, 127 pages ; 24 cm
SAL3 (off-campus storage)

9. Beʻayot ha-igud ha-miḳtsoʻi [1939]

  • בעיות האיגוד המקצועי
  • Naphtali, Fritz, 1888-1961, author.
  • נפתלי, פרץ
  • [Israel] : ha-Histadrut ha-kelalit shel ha-ʻovdim ha-ʻIvrim be-Erets-Yiśraʼel : Hotsaʼat ha-merkaz le-tarbut, [1939] [Israel] : ההסתדרות הכללית של העובדים העברים בארץ-ישראל : הוצאת המרכז לתרבות, [1939]
Description
Book — 36 leaves ; 26 cm
SAL3 (off-campus storage)

10. Becoming a public benefit corporation: express your values, energize stakeholders, make the world a better place [2024]

  • Dorff, Michael B., 1970- author.
  • Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2024]
Description
Book — 1 online resource.
Summary
  • What is a corporation's purpose?
  • Corporate law basics
  • How are BCs and PBCs different?
  • What public purposes can benefit corporations serve?
  • Purpose enforcement mechanisms
  • Should entrepreneurs choose a hybrid form?
  • Should investors support hybrid forms?
  • How should benefit corporations balance profit and public good?
  • The publicly traded public benefit corporation.
Online

11. Betty Friedan : magnificent disrupter [2023]

Description
Book — 1 online resource.
Online

12. The black ceiling : how race still matters in the elite workplace [2023]

Description
Book — 1 online resource.
Summary
  • Introduction. Beyond bias
  • Institutional discrimination at elite firms
  • The dangers of dodging discrimination
  • White culture and Black professionals
  • Why some Black professionals thrive
  • Conclusion. A new understanding of inequality at elite firms.
Online

13. Building & dwelling : ethics for the city [2018]

Description
Book — 1 online resource.
Online

14. Catastrophic incentives : why our approaches to disasters keep falling short [2023]

Description
Book — 1 online resource.
Summary
  • The birth of the modern era of U.S. disaster management and its global implications (2001)
  • A pandemic warning, earthquakes, tsunamis, Hurricane Katrina, and a bird flu (2002-2007)
  • In search of a new status quo : Influenza pandemic, earthquake in Haiti, the Fukushima Disaster, and Superstorm Sandy (2008-2012)
  • Ebola, hurricanes, wildfires, and a pandemic for the ages (2013-2021)
  • Disaster politics
  • Disaster markets and the private sector
  • Disaster non-profits
  • Disaster academics
  • Humans are bad at risk, and even worse with uncertainty
  • Reimagining the model.
Online

15. Code work : hacking across the US/México techno-borderlands [2023]

Description
Book — 1 online resource.
Online

16. Crímenes en Lima 2 [2022]

  • Novoa, Karina author.
  • Primera edición. - Santiago de Surco, Lima : Melquíades, [2022]
Description
Book — 211 pages : Illustrations ; 24 cm
SAL3 (off-campus storage)

17. Death glitch : how techno-solutionism fails us in this life and beyond [2023]

Description
Book — 1 online resource.
Summary
  • Introduction
  • 1 Social Memorials
  • 2 Networked Death
  • 3 Disrupted Inheritance
  • 4 Haunted Objects
  • Conclusion
Online

18. The digital transformation roadmap : rebuild your organization for continuous change [2023]

Description
Book — 1 online resource.
Summary
  • Intro
  • Table of Contents
  • Preface
  • 1. The DX Roadmap
  • 2. DX and the Challenge of Innovation
  • 3. Step 1: Define a Shared Vision
  • 4. Step 2: Pick the Problems That Matter Most
  • 5. Step 3: Validate New Ventures
  • 6. Step 4: Manage Growth at Scale
  • 7. Step 5: Grow Tech, Talent, and Culture
  • Conclusion
  • More Tools for Your Business
  • Self-Assessment: Is Your Organization Ready for DX?
  • Cases and Examples by Industry
  • Visual Overview of the DX Playbook and DX Roadmap
  • Notes
  • Index
  • About the Author.
Online

19. Dobokukyoku tōkei nenpō [1896 - 1937]

  • 土木局統計年報
  • Tōkyō : Kuresu Shuppan, 1996-1997. 東京 : クレス出版, 1996-1997.
Description
Journal/Periodical — 7 volumes : illustrations ; 27 cm
SAL3 (off-campus storage)

20. Drag : a British history [2023]

Description
Book — 1 online resource.
Summary
  • Introduction
  • Old Mother Riley and the modern dame
  • Splinters : cross-dressing ex-servicemen on the interwar stage
  • Danny La Rue : conservative drag in the 'permissive society'
  • Skirting the censor : drag and the censorship of the British theatre, 1939-1968
  • Epilogue : how queer is drag?.
Online