Catalog start Call number LC Classification|H - Social Sciences (General)|HF - Commerce

%{search_type} search results

66,896 catalog results

RSS feed for this result
1 - 20
View results as:
Number of results to display per page

1. Advertising the American dream : making way for modernity, 1920-1940 [1985]

Description
Book — 1 online resource.
Summary
  • 1. Apostles of modernity
  • Picking up the tempo
  • Practical heroics and versatility
  • Erasing the Barnum image
  • The advertisement becomes "modern"
  • Side by side with the consumer
  • Three legends in the making
  • Selling satisfactions
  • 2. Men of the people : the new professionals
  • Two routes to professionalism
  • Ambassadors of the consumer
  • Atypical men, and women
  • The agency subculture : courtiers and creators
  • Competition, craftsmanship, and cynicism
  • Benign deceptions
  • 3. Keeping the audience in focus
  • Keys to the consumer mind : confessions and tabloids
  • The matinee crowd
  • The limits of consumer citizenship
  • Sizing up the constituency : the feminine masses
  • "Oh, what do the simple folk like?"
  • "Getting to know them"
  • In search of the typical consumer
  • Feedback from secondary audiences
  • Folk wisdom, uplift, and the irresponsible public.
  • 4. Abandoning the great genteel hope : from sponsored radio to the funny papers
  • Sponsorship only : radio as cultural uplift
  • Super-advertising and the specter of saturation
  • Interweaving the commercial
  • Crooners and commercials : from intrusion to intimacy
  • Entertainment triumphs : the descent into the funny papers
  • 5. The consumption ethic : strategies of art and style
  • Advertising and the color explosion
  • Uplifted tastes and borrowed atmospheres
  • The mystique of the ensemble
  • Modern art and advertising dynamics
  • Photography as sincerity
  • Art and the consumption ethic
  • Progressive obsolescence
  • The gospel of the full cereal bowl.
  • 6. Advertisements as social tableaux
  • The concept of a social tableau
  • Modern woman as businesswoman : "the little woman, G.P.A."
  • Leisure, for what?
  • Grotesque moderne
  • Anticipations of superwoman : finessing the contradictions of modernity
  • The businessman as generic man
  • Supporting players
  • Social class in advertising tableaux
  • Modern maids and atavistic ambitions
  • 7. The great parables
  • The parable of the first impression
  • The parable of the democracy of goods
  • The parable of civilization redeemed
  • The parable of the captivated child
  • Guideposts to a modern "logic of living"
  • 8. Visual clichés : fantasies and icons
  • Fantasies of domain : the office window and the family circle
  • Fantasies of dimension : the future and the eternal village
  • Visual clichés as icons.
  • 9. Advertising in overalls : parables and visual clichés of the depression
  • Retrenchment and morale boosting
  • The depression as sales argument : some parables revisited
  • Parables of the depression : unraised hands and skinny kids
  • Depression advertising as a shift in style
  • Upstart agencies with that depression touch
  • Ballyhoo, organized consumers, and the New Deal
  • Medicine man tactics and self-esteem
  • Success, advertising men, and the courage quotient
  • Economic sunbeams : reassurance and inspiration
  • Clenched fists
  • 10. The therapeutics of advertising
  • Urbanity and complexity : the problem of scale
  • Proliferating choices and the vacuum of advice
  • Advertising advice and added values
  • Toward a new incompetence
  • The "re- personalization" of American life
  • Finessing the complexities of scale.
Online

2. Yaşadım diyebilmek : anı [2022]

Description
Book — 375 pages : illustrations ; 21 cm
SAL3 (off-campus storage)

3. Bringing Out the Best in People : How to Apply the Astonishing Power of Positive Reinforcement, Third Edition [2016]

Description
Book — 1 online resource (256 pages) : illustrations.
Summary
  • Cover Page
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Preface
  • PART 1 The Perils of Traditional Management
  • 1 Fads, Fantasies, and Fixes
  • 2 Management by Common Sense Is Not Management at All
  • 3 Louder, Longer, Meaner
  • PART 2 The Astonishing Power of Positive Reinforcement
  • 4 Behavior Is a Function of Its Consequences
  • 5 The ABCs of Performance Management
  • 6 The High Price of Negative Reinforcement
  • 7 Capturing Discretionary Effort Through Positive Reinforcement
  • 8 Decreasing Behavior?Intentionally or Otherwise
  • 9 Effective Delivery of Reinforcement
  • PART 3 The Scientific Approach to Leadership
  • 10 Pinpointing
  • 11 The Effective Use of Measurement
  • 12 Performance Feedback
  • 13 A Model for Problem Solving
  • PART 4 Turning Good Intentions into High Performance
  • 14 Goal Setting to Shape Behavior
  • 15 The Four R?s of Effective Management: Recognition, Reward, Reinforcement, and Relationships
  • 16 Compensation and Performance Appraisal
  • 17 Employee Engagement: It?s Not About the Employees
  • 18 Technology and Behavior
  • 19 Getting Smarter Quicker
  • 20 Performance Management: The Executive Function
  • Epilogue
  • References
  • Index
  • About the Author.
Online

4. Así se vendió la moda : publicidad del consumo-moda en la prensa escrita : La Habana 1840-1960 [2022]

Description
Book — 553 pages : illustrations ; 20 cm.
Green Library

5. Global trade and the shaping of English freedom [2023]

Description
Book — 1 online resource.
Online

6. Han-Il FTA ch'egyŏl i kungnae pup'um sanŏp e mich'inŭn yŏnghyang kwa chŏngch'aek sisachŏm : chŏn'gi chŏnja, kigye pumun ŭl chungsim ŭro [2004]

  • 한・일 FTA 체결이 국내 부품산업에 미치는 영향과 정책시사점 : 전기 전자・기계 부문을 중심으로
  • Yi, Hong-bae.
  • 李鴻培.
  • Sŏul T'ŭkpyŏlsi : Taeoe Kyŏngje Chŏngch'aek Yŏn'guwŏn, 2004. 서울특별시 : 對外經濟政策硏究院, 2004.
Description
Book — 144 pages : illustrations ; 24 cm.
SAL3 (off-campus storage)

7. Küreselleşme ve direniş [2001]

Description
Book — 180 pages ; 20 cm
SAL3 (off-campus storage)

8. The Samsung man's path to success : turning crisis into breakthrough [2023]

Description
Book — 334 pages, 16 unnumbered leaves of plates : illustrations ; 24 cm
SAL3 (off-campus storage)

9. Filippo Sassetti on trade, institutions and empire [2023]

Description
Book — 1 online resource
Online

10. Muyŏk wŏnhwarhwa kyubŏmhwa rŭl wihan kaedoguk chiwŏn pangan ŭi mosaek [2004]

  • 무역 원활화 규범화 를 위한 개도국 지원 방안 의 모색
  • Sŏul T'ŭkpyŏlsi : Taeoe Kyŏngje Chŏngch'aek Yŏn'guwŏn, 2004. 서울 특별시 : 對外 經濟 政策 硏究院, 2004.
Description
Book — 160, [3] pages : illustrations ; 24 cm.
SAL3 (off-campus storage)

11. Polskie i czeskie napisy publiczne : stylistyka i pragmatyka [2023]

Description
Book — 256 pages : color illustrations ; 24 cm
SAL3 (off-campus storage)

12. Trading companies and travel knowledge in the early modern world [2022]

  • Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022.
Description
Book — 1 online resource (xii, 302 pages) : illustrations, maps
Summary
  • Trading companies and travel writing: an introduction / Aske Laursen Brock, Guido van Meersbergen and Edmond Smith
  • Part One. Managing information
  • Mapping travel knowledge: the use of maps on the first Dutch voyages to Asia / Djoeke van Netten
  • Writing that travels: the Dutch East India company's paper-based information management / Guido van Meersbergen and Frank Birkenholz
  • Written reports and the promotion of trans-oceanic trade in Tuscany and Genoa in the seventeenth century / Giorgio Tosco
  • Information and encounter in England's North American colonies, 1585-1650 / Edmond Smith
  • Part two: multiple actors and perspectives
  • William Hawkins in the Mughal Court, 1608-1611: cultural, social, and affective boundary-crossings / Jyotsna Singh
  • Writing the macabre: travel, taxation and the Bengal famine of 1770 / Amrita Sen
  • Reading marginalised, non-European agency in EIC-Nepalese encounters: the expeditions of William Kirkpatrick, 1793, and Maulvi Abdul Kadir Khan, 1795 / Sam Ellis
  • Part three: company lives
  • For which company? Guy Tachard S.J.'s unpublished relation de voyage aux indes,1690-99 / Stefan Halikowski Smith
  • 'Passages recollected from memory': remembering the levant company in seventeenth-century merchants' life writing / Eva Johanna Holmberg
  • 'Blackened and whispered away my reputation': fashioning a reputation in the late seventeenth-century levant company / Aske Laursen Brock
  • 'Unburying' company history: reconstructing European company narratives through digital cemetery archives / Souvik Mukherje.
Online

13. Kŏdae kyŏngjekwŏn kwaŭi FTA p'yŏngka mit chŏngch'aek kwaje [2004]

  • 거대 경제권 과의 FTA 평가 및 정책 과제
  • Sŏul T'ŭkpyŏlsi : Taeoe Kyŏngje Chŏngch'aek Yŏn'guwŏn, 2004. 서울 특별시 : 對外 經濟 政策 硏究院, 2004.
Description
Book — 226 pages : illustrations ; 24 cm.
SAL3 (off-campus storage)

14. Pukpang chŏngch'aek ŭi sŏngkwa wa chŏnmang [1992]

  • 北方 政策 의 成果 와 展望.
  • Sŏul T'ŭkpyŏlsi : Taeoe Kyŏngje Chŏngch'aek Yŏn'guwŏn, [1992] 서울 特別市 : 對外 經濟 政策 硏究院, [1992]
Description
Book — 127 pages : illustrations ; 27 cm.
SAL3 (off-campus storage)

15. Historia de la globalización. I, Orígenes del orden económico mundial [2021]

  • Ferrer, Aldo, author.
  • Buenos Aires, Argentina : Fondo de Cultura Económica, [2021]
Description
Book — 1 online resource
Online

16. XIX. yüzyılda Türkiye'de muhasebe öğretim kitapları [1997]

  • Güvemli, Oktay.
  • [Ankara] : Muhasebe Öğretim Üyeleri Bilim ve Dayanışma Vakfı, 1997.
Description
Book — 51 pages ; 18 cm
SAL3 (off-campus storage)

17. Merchants on the Mediterranean : Ottoman-Dutch trade in the eighteenth century [2023]

Description
Book — xix, 207 pages : illustrations ; 25 cm
Green Library

18. Orhanizat︠s︡iĭni ta ekonomichni mekhanizmy rozvytku ukraïnsʹko-polʹsʹkoho transkordonnoho rehionu : Monohrafii︠a︡ [2022]

Description
Book — 201 pages : maps ; 21 cm
SAL3 (off-campus storage)

19. Hard luck... : a memoir of money and morals [2019]

Description
Book — 136 pages ; 23 cm
SAL3 (off-campus storage)

20. Multimodality and social interaction in online and offline shopping [2024]

  • First edition. - New York, NY : Routledge, 2024.
Description
Book — 1 online resource
Summary
  • Exploring the phenomenology of shopping as social practice : an inquiry into the multimodal and linguistic repertoires in markets in Sydney / Dariush Izadi
  • Between sensorial pleasure and economic reason : accepting or rejecting offers to taste a the market / Lorenza Mondada
  • Reassembling meaning while shopping / Emi Otsuji and Alastair Pennycook
  • Multimodal engagement and interaction and the appearance of contemporary non-traditional retail shopping / Gitte Rasmussen
  • Trust, transparency and transactions : revealing participation in collocated and hybrid auction sales / Sylvaine Tuncer, Christian Heath and Paul Luff
  • Checking before checkout : how customers deal with trust and accountability in grocery shopping in online and brick-and-mortar shops / Elisabeth Dalby Kristiansen
  • Curating a lifestyle experience : how Pottery Barn makes it so / Louise Ravelli
  • Going shopping : a social semiotic study of resources for walking offline and online / Søren Vigild Poulsen
  • Community or commerce : the story of eBay / Theo Van Leeuwen.
Online